Mazen Eid

Affluent Segment | Wealth Management | Retail Banking Executive

Profile summary

Career highlights

Key skills

Professional experience

Influenced the strategic direction of the Preferred Banking segment, overseeing a team of 23 Relationship Managers. Managed a portfolio of 150 million in assets while coordinating cross-functional efforts across Product, Digital Banking, and Operations to align service delivery with business objectives.

• •Led the strategic direction and execution of Gulf Bank Kuwait's Preferred Banking (Affluent) segment, managing a team of 23 Relationship Managers responsible for a KWD 150 million affluent client portfolio.
• •Developed and executed segment growth strategies that expanded the affluent customer base to more than 15,000 clients.
• •Delivered 15% year-over-year portfolio growth through targeted acquisition strategies, relationship deepening, and portfolio optimization.
• •Increased segment profitability by 12% through strategic portfolio management and customer-centric initiatives.
• •Enhanced the Preferred Banking value proposition by strengthening service delivery standards, relationship management practices, and client engagement initiatives.
• •Collaborated with Product, Digital Banking, Operations, Marketing, and frontline leadership to execute strategic initiatives supporting business growth and customer experience enhancement.
• •Established business performance frameworks, monitored KPIs, and implemented execution plans aligned with strategic objectives.
• •Developed the leadership capabilities of 23 Relationship Managers through coaching, performance management, and sales effectiveness initiatives.
• •Presented business performance updates and strategic recommendations to senior management.

Directed the Branch Banking Administrative Support Unit, overseeing operational and administrative coordination for 53 branches within the retail network. Managed the resolution of audit observations and risk findings while maintaining alignment with Central Bank of Kuwait regulatory requirements.

• •Supervised the resolution of audit observations and risk findings, ensuring timely closure of compliance matters and addressing Central Bank of Kuwait regulatory complaints.
• •Evaluated branch sales performance indicators, introducing corrective strategies and targeted coaching programs to improve productivity among underperforming teams.

Directed bank-wide operational workflows within the Process Improvement Office, reporting to senior leadership. Managed the identification of process gaps and the establishment of project requirements to support organizational transformation objectives.

• •Played a key role within the Process Improvement Office (PIO), which was responsible for leading bank-wide initiatives aimed at optimizing internal processes.
• •Contributed to the “GB Promise” transformation campaign (2011), focusing on critical customer-facing areas such as branch queuing systems and card delivery processes.
• •Conducted detailed operational analyses to identify process gaps, define project requirements, and establish measurable success metrics that supported effective project execution.

Directed the management and growth of a high-value client portfolio within the Priority Banking division. Oversaw the delivery of personalized financial services and investment advisory to ensure alignment with individual client objectives.

• •Managed a portfolio of 280 Priority Banking customers with individual balances exceeding 50,000.
• •Identified cross-selling opportunities to introduce tailored banking and investment solutions aligned with client financial goals.
• •Diversified the portfolio by 25% through the introduction of curated investment products matched to individual risk profiles.

Directed client engagement strategies for the branch, overseeing the delivery of financial services to a diverse customer base. Focused on aligning banking products with individual client requirements to foster long-term account stability and institutional growth.

• •Managed client relationships within the branch, delivering personalized financial solutions designed to meet customer needs and support deposit growth.
• •Contributed to the expansion of the branch deposit portfolio by 15% through the promotion of tailored banking products and proactive client engagement.
• •Consistently exceeded branch sales targets, achieving over 100% of assigned goals through effective relationship management and cross-selling strategies.

Managed a portfolio of branch clients, providing personalized banking services and financial solutions. Focused on maintaining client relationships and ensuring the delivery of responsive support to meet individual financial needs.

• •Delivered personalized banking services and financial solutions to branch clients, strengthening customer relationships and enhancing overall service experience.
• •Improved customer satisfaction levels by 15% by providing tailored banking products and responsive client support.
• •Consistently surpassed assigned branch sales targets, achieving over 100% of performance objectives through proactive client engagement.

Education

Business Administration

management & marketing | Certificates & Courses

• Data-Driven Prospecting for Business Development – LinkedIn
• AI for Everyone, Master the Basics – edX
• Islamic Banking Transformation – Kuwait Institute of Banking Studies (KIBS)
• Leadership – Coursera
• Certification in sustainability in Islamic Finance – General Council Islamic Banks & Financial Institutions (CIBAFI)
• Gen AI for Business Leaders – Coursera
• Generative AI for Executives and Business Leaders – IBM
• Stepping Up: Preparing Yourself for Leadership – Coursera
• Project Management Professional (PMP) – EDARA Group
• Fundamentals of Financial Services – The Chartered Institute for Securities & Investment (CISI)

Certifications

Languages